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Business Details
32 Years
experience
Your Trusted DJ & Entertainment Service in San Diego
Since 1994, Primo DJ's has established itself as a premier entertainment provider in San Diego, specializing in creating unforgettable experiences for weddings, corporate events, and private parties. Our team of professional DJs and emcees combines decades of industry experience with cutting-edge technology to deliver seamless entertainment solutions tailored to each client's vision. Recognized as 'DJ Entertainer of the Year' and endorsed by celebrity Florence Henderson, we pride ourselves on maintaining the highest standards of performance quality and customer service. Our comprehensive offerings include photo booth rentals, LED up lighting, and custom monogram projections, ensuring every event we service receives personalized attention. With a proven track record of keeping dance floors packed and guests engaged, we've built lasting relationships with clients through our commitment to excellence.

Our family-owned business approach allows for direct communication with owners Primo and Diane Desiderio, who oversee operations to guarantee consistent quality. From intimate gatherings to large-scale celebrations, our adaptable team handles events of all sizes with equal dedication. Our equipment investments in top-tier sound systems and lighting technology ensure optimal audio-visual experiences across diverse venues. Client testimonials consistently highlight our ability to maintain event momentum, accommodate special requests, and exceed entertainment expectations. This combination of experience, technology, and personalized service has earned us a 5-star Yelp rating and numerous client referrals.
Services
Wedding DJ Services Corporate Event Entertainment Photo Booth Rental LED Up Lighting LED Monogram Projections Teen Party DJ Kids Party Entertainment School Dance DJ Bar/Bat Mitzvah DJ Quinceanera Celebrations
Details
  • Year established: 1994
Highlights and features
  • Family-owned business with 29 years of local experience
  • Award-winning DJs endorsed by celebrity entertainers
  • Customized entertainment solutions for all event types
  • Latest audio-visual technology with professional-grade equipment
  • Direct owner involvement and personalized service approach
What people say
Kept the party alive Excellent Spot on music Professional equipment Amazing service
Services
Wedding DJ Services
Professional wedding DJ services featuring customized music selection, emcee duties, and seamless event coordination. Our experienced DJs maintain dance floor energy throughout ceremonies and receptions while adapting to guest preferences. Equipment includes premium sound systems and lighting to ensure perfect audio-visual quality for both indoor and outdoor venues.
Photo Booth Rental
Premium photo booth rental with unlimited sessions, 12 backdrop options, and instant 2x6 or 4x6 prints. Includes on-site attendant, props, and digital copies of all photos. Our booths feature modern design and reliable technology for consistent performance at weddings and corporate events.
LED Up Lighting
Custom LED up lighting services in any color to enhance venue aesthetics. Professional-grade lighting equipment creates dramatic effects while maintaining safety standards. Our team strategically places lights to highlight architectural features and complement event themes without obstructing guest movement.
Corporate Event Entertainment
Specialized entertainment solutions for corporate functions including conferences, holiday parties, and product launches. Our DJs provide background music, emcee services, and interactive elements while maintaining professional decorum. Customizable packages accommodate various event sizes and branding requirements.
LED Monogram Projections
Personalized LED monogram projections with customizable colors and designs. Ideal for weddings and special events, this service creates unique focal points using high-quality projection equipment. Our team works with clients to create bespoke designs that match event themes and color schemes.
People
Primo Desiderio
Owner
With 29 years of experience in the entertainment industry, Primo Desiderio co-founded Primo DJ's in 1994. His passion for music and event production has earned the company multiple awards, including 'DJ Entertainer of the Year.' He personally oversees major events to ensure quality standards.
Diane Desiderio
Owner
Co-owner Diane Desiderio brings extensive event coordination expertise to Primo DJ's. Working alongside her husband since 1994, she manages client relations and ensures personalized service for every event. Her attention to detail contributes to the company's consistent 5-star ratings.
Luis Torrez
DJ/Emcee
Professional DJ and emcee Luis Torrez specializes in wedding and special event entertainment. Known for his musical versatility and engaging personality, he has received consistent client praise for maintaining event momentum and accommodating special requests during ceremonies and receptions.
Questions
What services does Primo DJ's offer?
We provide professional DJ services, photo booth rentals, LED up lighting, and custom monogram projections for weddings, corporate events, and private parties in San Diego County.
Do you offer equipment demonstrations?
While we don't provide physical demonstrations, our website showcases sample lighting setups and audio quality. Owners can discuss equipment specifications during your consultation.
What makes Primo DJ's different from competitors?
As a family-owned business since 1994, we combine award-winning DJs, premium equipment, and personalized owner involvement to deliver consistently exceptional entertainment experiences tailored to each client's vision.
Are your services available outside San Diego?
While based in San Diego County, we consider events in surrounding areas. Additional fees may apply for locations beyond our standard service area.
Videos
Reviews (5)
Shelby J.
Sep 12, 2021 Report
Primo was awesome! The music was on point! We aren't dancers but primo had everyone on the dance floor. We also really loved the photo booth! Highly recommend!
John V.
Oct 26, 2019 Report
Diane was just fantastic for my 11 year old's first dance party! She has a great presence and was able to keep the party going and get all the kids dancing. Diane was on time, set up quickly, and can read the crowd. I would hire her for any event, adults or kids. Highly recommend!
Steve Z.
Sep 08, 2019 Report
We hired Primo DJ for both of our kids' coming of age ceremonies (Bar and Bot Mitzvahs) and they were awesome both times. Diane has an almost instinctual sense of how to make a room look like a party, knows many games that 13 year olds enjoy, and dances for all ages. They clearly have years of experience and exceptional professionalism. I cannot recommend enough and if you want to keep your party going, hire Primo DJs.
Guadalupe H.
Mar 02, 2019 Report
I was very lucky to have found DJPrimo on yelp and let me tell you. stop searching because they are THE ONES! I initially met with Diane, and what can I say about her? She is AMAZING! You can tell she loves what she does and very few people can say that. The day before the wedding I was having a hard time getting a hold of my organist that was going to play at church for us. I was really freaking out.

I reached out to Diane and she was on it without hesitation. I ended up reaching my organist at the end and used him only because he was a family friend, otherwise I would of had the pleasure of having Diane at my ceremony. DJ Luis played at our venue and he was amazing! I was looking for a DJ that could cater to my diverse family. DJ Luis perfectly balanced my request for Spanish and English music. He truly brought life to the party and everyone had a great time. Everything ran very smoothly thanks to him!
Bradford W.
Jan 06, 2019 Report
We got Primo DJ's contact information from our Reception Venue's catering magazine. It was incredibly easy to communicate with Primo and he even called the week before to ensure that he pronounced all of our wedding party names correctly. Setting up the cocktail hour, dinner, dance and intro list songs was super easy. They sent out the information via email and their program was easy to find specific songs to add to our playlist.

They were easy to get in contact with if we had questions and they always responded promptly. During the reception we turned around and noticed our guests with all these fun hats on and in the corner of the dance floor they were playing limbo. Primo was awesome to work with and they even took some photos during the event for us to keep. We would definitely recommend Primo DJ.