Business Details
27 Years
experience
Wisconsin Dells' Premier Magic Show Experience
Since 1999, Rick Wilcox Magic Theater has redefined live entertainment in Wisconsin Dells through its unique blend of grand illusions, comedy, and family-friendly magic. Founded by master illusionists Rick and Suzan Wilcox, the theater has become a cornerstone of Midwest tourism, earning recognition as the #1-rated attraction on TripAdvisor and a Reader's Digest top family travel destination. With over 25 years of combined experience, the Wilcoxes deliver meticulously crafted performances that combine technical precision with heartfelt storytelling.Their dedication to innovation ensures each annual show features fresh illusions while maintaining the timeless wonder that has captivated generations of audiences. The theater's intimate 550-seat venue fosters unparalleled audience engagement, culminating in post-show meet-and-greets that reinforce their commitment to creating lasting family memories. This enduring excellence has solidified their reputation as Wisconsin's premier magic destination.
Services
Magic Show
Gift Cards
Group Reservations
Meet-and-Greet
Merchandise
Details
- Year established: 1999
Highlights and features
- 25+ years of continuous operation in Wisconsin Dells
- Custom-built 550-seat theater with unobstructed views
- Vegas-quality illusions adapted for family audiences
- Post-show meet-and-greet opportunities with performers
- Annual show updates with new original illusions
Associations and certifications
- TripAdvisor Certificate of Excellence
- Reader's Digest Best Family Travel Destination
What people say
'Magical highlight of our trip'
'Perfect family entertainment'
'World-class illusions'
'Engaging performers'
'Worth every penny'
Services
Magic Show
Our flagship magic show combines grand illusions with intimate sleight-of-hand techniques. Audiences experience classic magic acts enhanced with modern technology and original choreography. The performance features audience participation segments and post-show interactions with performers.
Gift Cards
Flexible gift options for future show attendance. Available in multiple denominations, these cards provide access to Wisconsin Dells' top-rated entertainment experience. Ideal for special occasions and corporate gifting.
Group Reservations
Customized booking solutions for groups of 10+. Includes reserved seating and special pricing considerations. Perfect for family reunions, school trips, and corporate team-building events.
People
Rick Wilcox
Lead Magician
Professional magician since 1988 with medical equipment sales background. Transitioned to full-time magic after establishing theater in 1999. Recognized for technical innovation in illusions.
Suzan Wilcox
Stage Partner
Joined performances in 1999 after initial business management role. Developed signature comedic elements and audience interaction techniques. Key contributor to show's family-friendly atmosphere.
Questions
What age groups enjoy the show?
Designed for all ages with content appealing to children and adults alike. No inappropriate material.
How long is the performance?
Approximately 90 minutes with no intermission. Maintains fast-paced engagement throughout.
Can I meet the performers?
Post-show meet-and-greet available. Photos and autographs offered at theater lobby.
Are snacks available?
Concessions with drinks and light snacks. 3-item combo for $10.
What if I need assistance?
Staff available for accessibility needs. Contact theater directly for specific requirements.
Videos
Reviews (6)
Sandpit Sales
Jun 28, 2022
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This was such and awesome and entertaining experience. I smiled just as much as my kids and was equally as mind blown by the illusions. The tickets aren't cheap, but the experience is well worth it. Our whole family had a great time.
Elijah Crosby
Jun 27, 2022
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I came when I was 12 for a trip and now came back when I was 24 for my birthday celebration with my girlfriend. It felt like I was a kid again, seeing the illusions! Wondering how each trick is done and believing it's real with everything in me. The comedy in between and during skits is funny. The staff is friendly and the prices are cheap. I would definitely recommend seeing Rick and Susan perform as they are excellent and one of the highlights of our trip
Keith Snow
Jun 23, 2022
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Outstanding show, my wife and I attended the June 18, show. and we were absolutely amazed. So many different types of illusions and his inclusion with the children of the audience is wonderful. Well worth the price of admission.
Nathan Fiebke
Jun 22, 2022
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Lots of cheesy jokes but the non-stop tricks and illusions are really good. Minds will be blown. They know how to entertain. The show runs a little over an hour but it goes by fast. It's a great place for families and people of all ages.
Tommy X. G.
Jun 20, 2022
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It was me and my lady's 11 year anniversary and this was the first time we had went to the magic show and there wasn't a time that we weren't ahhhhhd. Always in our seats on how the trick was done and was just amazed at every trick we would definitely recommend it to anyone to bring there family to check out Rick and his wife on one of the greatest live performances We have ever seen. We loved it so much we bought the magic kit with the tricks and a movie to watch later at home. We will definitely be back if we come back to the dells.
Anthony Schechtel
Jun 09, 2022
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It was my first time coming here or to anything like it and man was this fun! Light on comedy great tricks I was wowed! Fun for all ages and even when something goes wrong they just keep chugging along! Amazing!