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Rick Wilcox Magic Theater Since opening their 550-seat Wisconsin Dells theater in 1999, master illusionists Rick & Suzan Wilcox have entertained & amazed thousands. The Rick Wilcox Show plays to packed audiences year-round and represents the best in Wisconsin Dells live entertainment that combines magic & comedy with their exceptional grand illusions and delightful on-stage chemistry.

Updated every year, their Wisconsin Dells live magic show features original fast-paced illusions that keep this awe-inspiring show fresh and fun.
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Group rates apply for groups of 20 or more for shows currently scheduled at the Rick Wilcox Magic Theater. Simply add your number of tickets to your cart for the show you'd like to attend and your group discount will automatically apply when your quantity is 20 or more.
There's no question: the Rick Wilcox Show has become must-see live entertainment in Wisconsin Dells. But you shouldn't just take our word for it. With more than 1,300 reviews on TripAdvisor, our 5-star rating ranks #1 out of all the "things to do" in the Dells. In other words, the Rick Wilcox Theater is their top-rated Dells Attraction.
Thank you for your interest in the Rick Wilcox Show. This list will help you get answers fast, but if you don't find what you're looking for please send us a note. Rick and Suzan Wilcox are polished and charming entertainers suitable for all generations. For the stage show, as a courtesy, a live-feed TV in the lobby is usually available for guests who need to bring a rambunctious baby or toddler out of the auditorium.
Reviews (25)
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Sandpit Sales
Jun 28, 2022
This was such and awesome and entertaining experience. I smiled just as much as my kids and was equally as mind blown by the illusions. The tickets aren't cheap, but the experience is well worth it. Our whole family had a great time.
Elijah Crosby
Jun 27, 2022
I came when I was 12 for a trip and now came back when I was 24 for my birthday celebration with my girlfriend. It felt like I was a kid again, seeing the illusions! Wondering how each trick is done and believing it's real with everything in me. The comedy in between and during skits is funny. The staff is friendly and the prices are cheap. I would definitely recommend seeing Rick and Susan perform as they are excellent and one of the highlights of our trip
Keith Snow
Jun 23, 2022
Outstanding show, my wife and I attended the June 18, show. and we were absolutely amazed. So many different types of illusions and his inclusion with the children of the audience is wonderful. Well worth the price of admission.
Nathan Fiebke
Jun 22, 2022
Lots of cheesy jokes but the non-stop tricks and illusions are really good. Minds will be blown. They know how to entertain. The show runs a little over an hour but it goes by fast. It's a great place for families and people of all ages.
Tommy X. G.
Jun 20, 2022
It was me and my lady's 11 year anniversary and this was the first time we had went to the magic show and there wasn't a time that we weren't ahhhhhd. Always in our seats on how the trick was done and was just amazed at every trick we would definitely recommend it to anyone to bring there family to check out Rick and his wife on one of the greatest live performances We have ever seen. We loved it so much we bought the magic kit with the tricks and a movie to watch later at home. We will definitely be back if we come back to the dells.
Tank G.
Jun 11, 2022
This show is only put on a couple of days a week. They have a huge private parking lot with free parking. The theater is cozy and clean. There is really not a bad seat in the house. I recommend getting your tickets early because seating is supposedly assigned by the date of ticket purchase. I will admit that the tickets are a bit pricy and they do not offer any discounts.

The theater has a small concession stand and they sell popcorn and magic items. The show started right on time, which is a plus. The show is great family fun and features Rick and his wife Suzan. He does a great job with his magic. My family and I like the appearing helicopter illusion, the flying ball trick and the snow trick. They have about three opportunities for audience participation, so be prepared to raise your hand.

They also have a card trick that the entire audience does with cards that are placed on their seat before they arrive. There was an issue with one of the card tricks, as the overhead camera that showed the trick was not turned on, so the audience never saw it. I understand that mistakes do happen, but at $50 a seat, they need to be avoided a bit better.

There is an offer that pops up when you check-in here. It is for a free item at the magic shop. When I went to cash it in, no one there had any idea what is was. The referred me to Suzan Wilcox, who did not know where the offer came from and said that it was not them that did it. That created a very uncomfortable interaction and as I was about to leave, they said that they would still honor it and gave me a deck of their cards.

I liked the show. It was entertaining. I think that it is a bit pricey though for what you get. The show lasted a little over an hour and at the end of it they have a little Q&A. Rick is a true showman and seems very friendly and personable. My littles are learning magic tricks with their cards as I type this review.
Anthony Schechtel
Jun 09, 2022
It was my first time coming here or to anything like it and man was this fun! Light on comedy great tricks I was wowed! Fun for all ages and even when something goes wrong they just keep chugging along! Amazing!
Cara Mattson
Apr 15, 2022
Fantastic magic show! I had heard Rick's show is on par with Vegas magic shows. He was AMAZING! My analytical engineer husband who likes to figure out how illusions work was thoroughly impressed and had no idea how he did what he did. Kudos to his wife assistant as well because she is so sweet and clearly a master herself at helping make the magic.

My sibling who has seen Rick 3 times already heard I was going and immediately bought tickets for her family to join us. They love the show and say they go anytime they're in the Dells. My ten year old daughter was amazed and had to get his magic kit! The staff is so kid friendly and welcoming. They even gave my daughter a wand with a bunny when we got there. Awesome high quality family entertainment for all ages. You will NOT regret attending.
Neal McPhillips Iii
Mar 23, 2022
Rick and his wife Susan are AWESOME, I love magic and they delerivered. I am so happy that I got to see them. If you are thinking, wondering if you should go, STOP JUST DO IT. You will have a good time. great for young kids, Rick picks children to come on stage. that is AWESOME! Again Rick and Susan put on a Fantastic show.
Steve G.
Oct 09, 2021
What a show. Rick says he has been doing this show for 20 some years but his exuberance is like it is his first year. Terrific show Vegas level Made me feel like a kid again. Comfortable theatre and everything exceeded our expectations
Evan A.
Sep 02, 2021
Stop reading reviews and GO NOW! The most amazing magic show I've ever seen. Incredible illusions, slight of hand, just amazing!
Neely H.
Aug 19, 2021
For kids and adults alike! My partner and I went to the show on a Monday night. We don't have any kids but the show was still great! We're still trying to figure out how they did everything! Happy to support a local family owned business and it truly was worth every cent. We bought tickets at the theater, although you can also buy them online.

There are concessions available as well. Parents, be ready to buy your kid his magic set or have strong will not to as you leave! the show had ME wanting a magic set! Overall, a great experience!
Barb M.
Aug 18, 2021
Wow! Fantastic show from start to finish. So glad that a friend told us to see the show - we loved it. Classy, entertaining and truly magical. A must see if you are staying in The Dells.
Amy K.
Jun 28, 2021
The BEST date night we've had in awhile! We are a young couple visiting from Salt Lake City and this show was Vegas worthy, but not Vegas prices. Incredible.
Aimee B.
Jun 23, 2021
This show was great! I was hesitant because of the ticket prices, but it was worth every penny. The kids were talking about the show the rest of our entire trip. Definitely recommend, it's a high quality show with some laughs mixed in too!
Julie P.
Jun 17, 2021
Our 7 year old kids were pretty awe struck with this show and it has been their favorite part of our vacation this far. The show was very entertaining. The adults liked it as well. I would highly recommend this show and if we ever come back to Wisconsin Dells we will go again. Currently their seating arrangements are decided by order of purchasing.

So the longer out you book the more likely you are to get the best seats. We booked several months in advance and our seats were front row and center. Granted it looked like pretty much all seats would be pretty good.
Steve C.
Aug 27, 2020
A Fun, Safe Evening of Magic! Just wanted to share what a fun night of entertainment we had at the Rick Wilcox Theater in the Dells. There's nothing better than relaxing and seeing a live performance in person. With everyone's heath and safety in mind, seating is limited and spread throughout the large seating area. The show itself is by far the best in the Midwest! You can feel the excitement in each performance. Rick and Sue truly love what they are doing. Fun for the whole family. highly recommended!
Carol H.
Aug 27, 2020
Each year we visit the Dells, and each year we make sure to see the show at the Rick Wilcox Theater. This year with COVID concerns, we were relieved to see how much attention to detail went into keeping the audience and performers well, while still delivering a very entertaining evening. The theater is kept spotless, distancing is taken seriously, and we felt very safe.

Some businesses seem to be keeping things simple during the pandemic, but this show delivers the same punch it always has; the effects are amazing and the performers top-notch. It's so fun to watch Rick and Susan; they obviously love performing so much, and they've included some of their largest and most beautiful illusions this year. It's great to be swept up in the show and escape the outside world for a while. Highly recommended!
B. M.
Jul 31, 2019
My family (Wife, Son-11 and daughter-9) had another fabulous time at the Rick Wilcox Magic Theater. We ordered tickets a couple weeks in advance and ended up in the front row! As other reviews have pointed out you will have a great view no matter where you sit, and while that is true, being up close really made a huge difference to us. I feel like being in the middle section gives you a better vantage point for all the magic.

You cannot pick your seats in advance but ordering early will likely put you in closer seats. The staff is always friendly and helpful. The theater is comfortable and super clean. At the concessions you can get three items for $10. Not bad at all. The audience all had a blast that night. Many people got to come up and participate including my wife. Tons of laughs and mind blowing magic. Days later you will still be wondering how they did that.

Some say the show is like what you would see in Vegas except that I've been to those shows and this is truly better. It is more intimate, with more audience participation. You feel like you are a welcome guest and not just a spectator in a big crowd. Rick and Suzan are very genuine and have amazing chemistry. You can meet them after the show, chat a little, take a picture or get an autograph.

I feel that everyone at Rick Wilcox really goes out of their way to make sure your experience is memorable and your business is appreciated. There were a lot of kids at this Friday show and to see the looks of amazement on their faces was priceless. The awe and amazement is really what magic is all about, and I think if you treat yourself or your family to this experience you will not regret it.
Alicia G.
Jul 03, 2019
We just left the 4:30pm show which was Fabulous. My husband and I have been to the Dells numerous times over the years but this was the first time we attended this show. The husband and wife team were great and the magic was not only displayed in their performance as great illusionist but the love that they have for one another. They were very engaging with the young as well as the older members of the audience. I strongly recommend that when you visit the dells make sure that this is one of your must see stops.
Angela S.
Apr 23, 2019
I couldn't recommend this show more than I already do. The tickets are a bit steep, but so worth it! The kids ages 6, 13, and 15 absolutely loved it! Rick and Susan are comical and very friendly/welcoming. The illusions were neat also! They do a meet and greet after the show which is awesome! They're also very interactive with the crowd which is even better, it shows me they really appreciate people paying and going to watch them. Very humbling. I am so happy we made the choice to watch their show while we were in Wisconsin Dells! Definitely a must see.
Kami G.
Jul 15, 2018
Update: This show was incredible! We have 4 boys ranging from 9 to 18 and they were ALL so captivated by the entire show! There aren't enough stars to show how awesome this show is! We can't wait to come back next year! We highly recommend! Nicest people ever! I totally messed up my order and they were so gracious and helpful! I have not seen the show yet, but have tickets in July and am already so impressed with the professionalism and character of the Rick Wilcox Theater employees! Can't wait to see the show and update my review once I have done so!
Heather H.
Jul 10, 2017
My family and I (all adults), had an amazing time at the show! Not only are the illusions so real (we couldn't figure out a single one), Rick and Susan are hilarious on stage. They have great crowd participation, for kids and adults. I would highly recommend it to all age groups. Definitely a highlight to our Dells trip!
MaryAnn G.
Mar 26, 2017
I've always passed by his billboards, signs, and the theater whenever we would visit the Dells, and I don't know why it was just now that my family and I have decided to come and see his show! I should've came and watched a looong time ago. Rick is really good, as well as his graceful assistant/ his wife. The show is very kid friendly and there's quite a lot of audience participation and it was great. Tricks and illusions were very impressive and still surprises you no matter what age you are. I highly recommend this show when you come visit Wisconsin Dells. AAA+++ all the way!
Kao V.
Mar 29, 2014
The only thing in the Dells that's truly worth the $, not a cheap tourist trap but Vegas quality, marvelous show put on Rick and his wife. I won't spoil and tell what kind of tricks they do but I loved every minute of it and came out of there like, "What the hell just happened?" The kids came out with wide bright eyes and smiles. Young or old, this is a must do/see in the Dells!